Start with the purpose. These listings are not automatically interchangeable. We don’t declare a winner; check labels, serving details and applicable terms for yourself. This is a historical or availability-limited comparison; consult the status notes for each listing.
The details
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Care/of vs Persona — historical comparison: published information for individual product listings
Care/of was a personalized vitamin-pack service. The company announced it would stop new orders and cancel subscriptions in June 2024. Its official site was unavailable at the 2026 check, so current status or revival cannot be verified.
Persona's current US site offers active personalized daily supplement packs assembled following an assessment and delivered on a recurring subscription. There is no single public formula, flavor, serving-size panel, full Supplement Facts label, or fixed price for this variable listing; the exact contents and price depend on the selected customer plan. Manufacturer quality and personalization statements are presented as company claims, not as evidence that the packs are effective.
Status
Availability unknown
The company announced it would stop new orders and cancel subscriptions in June 2024. Its official site was unavailable at the 2026 check, so current status or revival cannot be verified. The former official Care/of domain did not resolve when checked.
Source information checked .
Available at last check
The personalized service is offered on a recurring basis; it is not one fixed product.
Source information checked .
Form
Personalized packs
Personalized packs
Serving size
Not disclosed
Not disclosed
Selected ingredients
Not disclosed in this listing.
Selected ingredients only; this is not the complete label.
Not disclosed in this listing.
Selected ingredients only; this is not the complete label.
Label details
Selected ingredients: No ingredient amounts were verified for this selection..
Label link: Not disclosed.
Selected ingredients: No ingredient amounts were verified for this selection.. No selected customer's package or order was available to inspect, so no selected ingredients or amounts with units can be reported. This is not a full-label transcription.
Label link: Not disclosed.
Allergens
Unknown; no product-specific label available to verify.
Persona says its questionnaire asks about allergen history and product pages provide per-supplement allergen information/icons, but the ingredients and allergen profile of this unspecified pack cannot be determined. Persona also says it cannot guarantee against cross-contamination because pills are distributed into personalized pouches using the same machine. unknown for the unspecified personalized pack
Flavor
Not disclosed
Not disclosed
Dietary claims
Not disclosed in structured listing data.
Claims are source-reported, not a determination of suitability.
Not disclosed in structured listing data.
No pack-level allergen-free, vegan, or vegetarian claim can be verified without knowing the selected products.
Persona says it provides product-level allergen and vegan/vegetarian information; the company does not guarantee that cross-contamination will not occur during pouching.
Claims are source-reported, not a determination of suitability.
Certification records
Name: NSF Certified Dietary Supplements
Recorded status: unverified
Scope: Product-level certification; no specific Care/of item or personalized pack could be matched to an independently verified listing.
Opened NSF's official directory landing page, but an exact product-specific result was not independently verified. Do not represent this assortment as NSF certified. Research status: unknown.
Check the verifier’s current record and exact product variant; a brand claim alone is not independent verification.
Name: NSF Certified for Sport
Recorded status: unverified
Scope: NSF's directory for products certified under its sport program; this is not a determination about every NSF dietary-supplement certification program.
Persona did not appear in the text of the public all-products results page inspected. This is not evidence that the entire brand is certified, nor does this limited directory check establish that no Persona product has any other certification. Persona's own 'third-party tested' language is a company claim and is not itself certification. Research status: unknown.
Check the verifier’s current record and exact product variant; a brand claim alone is not independent verification.
Listed features
Bayer's company page describes custom vitamin routines, personalized daily vitamin packs and powders through a direct-to-consumer business; it also mentions multivitamins and blends through a retail partner.
Source-reported statements can include manufacturer claims. For certifications, consult the record above for status, scope and verifier link.
Current official site presents a questionnaire-led, personalized daily supplement plan and monthly delivery.
The provider says the assessment considers medications and dietary preferences; no independent verification of the screening process was performed here.
Source-reported statements can include manufacturer claims. For certifications, consult the record above for status, scope and verifier link.
Potential positives
Historical daily-pack format grouped a customer's selected supplements into a personalized routine, as described by Bayer and the 2024 report.
Daily individually packed format is described by the provider.
Provider describes ongoing plan adjustment and support, which may be useful service features for a personalized subscription.
Things to consider
No single set of ingredients or Supplement Facts applies to this personalized-pack listing; no exact pack was specified.
Current availability and purchase terms could not be confirmed from an accessible official ordering page.
Contents are customer-specific rather than one standardized formula; ingredient amounts, units, dosage forms, and serving size cannot be supplied without the selected order's labels.
Full order-specific Supplement Facts are account/order-linked; no pack-level label URL was publicly accessible in the reviewed sources.
The pack-level allergen and diet profile is unknown without exact component supplements, and the provider does not guarantee cross-contamination will not occur.
No fixed current one-time price for this item was verified; the service is recurring and pack price depends on selected supplements.
Price & terms
No comparable price recorded
Recorded pricing note, checked 2026-11-06: No current official checkout or price was accessible; no historical or third-party price was substituted. Currency and exact package/flavor price are unknown.
Package size, serving count, purchase type, shipping, taxes and current price can differ.
No comparable price recorded
No exact current one-time price for a specified Persona pack/flavor could be verified: the selection is personalized, and the public pages reviewed did not show a fixed amount for this package. Persona's legal terms say item prices can vary by the items in a subscription and are stated in US dollars, plus applicable tax and shipping. A generic promotion shown on the catalog is not a price for this specific personalized package.
Package size, serving count, purchase type, shipping, taxes and current price can differ.
Purchase & returns
Historical terms only: TechCrunch reported, quoting the company's June 2024 announcement, that Care/of would stop accepting new orders and cancel subscriptions effective June 17, 2024. Current ordering, subscription and return terms could not be verified.
Persona's support FAQ describes the service as subscription-only; the site's current homepage describes monthly packs, and terms specify a recurring 28-day supply with automatic renewal until cancellation. The legal terms say customers may skip deliveries and describe a 48-hour window after upcoming-charge notice for changes/cancellation to avoid the next invoice; an already invoiced order may still ship. Terms say subscription costs are non-refundable except where required by law. See https://support.personanutrition.com/hc/en-us/articles/1500005308741-Is-Persona-a-subscription-service and https://www.personanutrition.com/site/legal.cfm. No one-time purchase price was found.
Official Bayer company page supports the brand's stated historical offer: custom routines, daily packs and powders via DTC, and multivitamins/blends through a retail partner; it does not establish current availability or an individual formula.
Secondary report quoting Care/of's Instagram announcement: no new orders, subscriptions canceled effective June 17, 2024, and no definitive revival plan then. Used only for historical closure evidence; it does not establish status in 2026.
Official NSF directory landing page opened to assess product-level verification; no Care/of-specific record was independently verified, so certification remains unknown.
Current provider page describes a daily personalized pack, nutritionist support, medication screening, third-party-testing claim, monthly deliveries, and ability to skip, pause, or cancel.
Provider says order-specific digital supplement facts are available in the customer account under View Brochure and directs customers to product pages for individual supplement facts; this supports why no full pack label can be reported here.
Provider says the assessment asks about allergens/diet preferences, product-level pages carry ingredient/facts/allergen information and dietary icons, and cross-contamination cannot be guaranteed during personalized pouching.
“Not disclosed” means information is missing from the structured listing, not that an ingredient, allergen, claim or certification is absent. Explicit statements such as “none” reflect the source, not an independent finding. Listed features and source notes may include manufacturer claims; those claims alone are not independent verification. Prices and availability can change. Affiliate disclosure.
How to read the differences
Start with your requirements.
The notes below describe the records, not proven equivalence or ingredients proven absent. Different sources may describe formulas and serving sizes at different levels of detail.
Compare the purpose and form
Care/of personalized vitamin packs: Personalized packs. Care/of was a personalized vitamin-pack service. The company announced it would stop new orders and cancel subscriptions in June 2024. Its official site was unavailable at the 2026 check, so current status or revival cannot be verified.
Persona Personalized Vitamin Packs: Personalized packs. Persona's current US site offers active personalized daily supplement packs assembled following an assessment and delivered on a recurring subscription. There is no single public formula, flavor, serving-size panel, full Supplement Facts label, or fixed price for this variable listing; the exact contents and price depend on the selected customer plan. Manufacturer quality and personalization statements are presented as company claims, not as evidence that the packs are effective.
A shared category or form does not mean two products serve the same purpose.
Read the complete label
The selected ingredient lists do not share an identical label in the recorded data.
These are partial lists, not evidence that an ingredient is absent from another formula. Check amounts, serving sizes, allergens and variant-specific labels.
Persona Personalized Vitamin Packs: Available at last check. Checked .
A last-checked status is not a guarantee of current stock. Read any product-specific status notes in the table.
Understand the pricing terms
None of these records includes a numeric USD price. A missing price is not zero.
Container size, serving count, subscription terms, shipping and taxes can differ. Check the individual pricing notes.
Your needs make the choice.
Use this comparison to explore, not to pick a universal winner. Review each product’s source notes and limitations and check the complete label for the variant you are considering. The checked dates show when the source information was reviewed; this is not a hands-on test.